‘Big Ideas Fest’ Tackles Money Matters and Startup Ideas

‘Big Ideas Fest’ Tackles Money Matters and Startup Ideas

For the second set of presentations Monday afternoon here at the Big Ideas Fest in Half Moon Bay, Calif., the emphasis was on identifying more efficent ways to use financial resources to help students and encouraging education entrepreneurs to create products and services that solve real problems.

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George Lakoff: Neural Binding Can Nurture Big Ideas

George Lakoff: Neural Binding Can Nurture Big Ideas

“Every idea that you have is physical — because you think with your brain,” said keynote speaker, George Lakoff, during the closing session of Big Ideas Fest. In outlining what that meant to the educational community, the well-known cognitive linguist and UC Berkeley professor explained that neurons in the brain travel on circuits, which in turn form our thoughts. Those circuits, a physical part of our bodies, are fixed in early childhood.

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